Grew up in Penang, the Pearl of the Orient.
Passionate on leveraging technology and data to address real-world problems.
Age: 24
Currently In: Singapore
Speak & Read: English, Mandarin, Malay and French (basic)
I'm currently steering the future of culinary delights as a Product Intern at Burpple Pte Ltd, while pursuing a Business Analytics degree at the National University of Singapore. My adventures have taken me from the classrooms of Singapore Polytechnic to the vibrant streets of Paris through the NUS Overseas College. An analytical mind meets a resourceful spirit in my passion for leveraging technology to create data-driven solutions. Whether I am diving into marketing analytics or exploring Southeast Asia, I bring a communicative and adventurous spirit to all I do.
My desire for creating data-driven solutions has empowered me to specialize in marketing analytics and product management. As an individual with such strong passion, I have worked on projects, courses, and internships while still enthusiastically learning to further improve myself. Given my strong leadership experience, project experience, and strong analytical background, I believe I have the right technical skills and people's skills to bring tasks to realization. Join me as I continue to forge a path where technology meets real-world adventure, always learning, and always growing.
Aug 2023 - Dec 2023
• Work with Product Managers to understand customer behaviour and
performance of features; be data-driven in estimating size of impact and
determining prioritisation.
• Define and implement product development and product management plan for Burpple Beyond
• Understanding the needs of our users and business and working with the design, engineering, data and project teams to deliver product features.
Burpple Website
Feb 2023 - July 2023
• Part of a National University of Singapore Overseas College Program (NOC) Paris first batch of students overseas experience
• Manage and identify user requirements to develop new functionalities & features of Horizon Trading Software
• Build and implement multiple POC for the organisations web and native application using React, Typescript and Java
• Work closely with CTO to define user stories and identify ideas that aligned with the company's strategy
NOC Featured on Straits Times Singapore |
NUS Partnership with Parisien University |
France & Singapore 2023 Academic Collaboration
May 2022 - Dec 2022
• Transform, integrate and automate large data into useful business requirements through data visualisation
• Used metrics and dashboards to understand and track KPIs, reporting results to leadership in key presentations
• Collaborated with product, program managers and senior stakeholders to hit key business goals and define product roadmap, assess strategic learning and Development
needs in an Agile Scrum environment shaping the tech learning & development programs in Grab
• Assist by creating an internal customer journey map for making a code change in the monorepo for Grab engineering, saving time and money for engineers to be onboarded
Aug 2021 - Nov 2021
• Spearheaded multiple marketing strategies based on the organisation's target audience
• Generated content to catch the audience's attention on social media (Facebook, Google and LinkedIn Ads)
• Contributed to an ads campaign of $1900 and grew organisations brand awareness by 150%
• Garner a maximum of 6.5% Click Through Rate (CTR) for Facebook Ads & 7.5% for Google Ads
Jun 2021 - Present
• Oversee the overall progress and aspect of all DSC external projects.
• Set the direction and goals of the external team and the club.
• Build long-lasting relationships with our existing Non-profit organisation.
Google Developer Student Club NUS Community Page |
Google Developer Student Club NUS Website
Aug 2020 - May 2021
Project Digital Kampong is a digital platform that aims to connect the 20,000 SMEs under the Federation of Merchants' Associations, Singapore (FMAS), and consumers. Besides expanding the digital footprint of heartland businesses, Digital Kampong will also serve as a community where SMEs and FMAS can find opportunities for collaboration and support online.
My role as a Business Associate for Project Digital Kampong includes and not limited to:
• Lead an end-to-end workstream for Project Digital Kampong
• Coordinate and communicate between Federation of Merchant Association Singapore (FMAS), platform users and the technology team.
• Ensure the alignment of goals between FMAS and the technology team.
• Define requirements for the application's features, work closely with the product designer, and facilitate user acceptance testing.
• Develop the product with the technology team by providing any business-related input and track project progress.
Sep 2019 - Feb 2020
As a Digital Technology Intern, I work and help on the Lexus International Brand & Marina Bay Sands as a client. I was primarily focused on content population, website quality assurance, analytics tagging and a mixture of front-end/back-end coding.
Jul 2018 - Jan 2020
As a freelance photographer, my primary focus was on event photography. Event Photographer for key public and private events such as birthday parties, baby shower or community events.
Aug 2020 - May 2024 (Expected)
A four-year direct honours degree program at the National University of Singapore (NUS), School of Computing.
The number 11th best university globally and 1st in Asia by QS World University Ranking 2019.
Was active in Developer Student Club NUS, School of Computing (SoC) Freshman Orientation Camp 2021 and
NUS ExxonMobile Concert Crew.
Jan 2023 - Jul 2023
Exchange university for a semester abroad in Île De France, Paris, France. A single module that focuses on teaching students on the process, challenges, risks and rewards of starting up a new business. Equipping students with the skills and knowledge to start their own business. Improve their ability to think critically and creatively, to increase the chances of successfully starting their own business.
Apr 2017 - March 2020
A three-year Diploma Program with the School of Computing. Diploma in Information Technology specialising in Solutions Development with a final cumulative GPA of 3.93 out of 4.0 and holder of three awards. Graduated Diploma with Merit in May 2020.
Jan 2012 - Dec 2016
Graduated as the Head Prefect of 2016 and achieved 8A's and 1B+ for my Sijil Pelajaran
Malaysia (SPM)/ O Levels Education. In my 5 years of studies, I achieved two major
awards, among them :
• Best Project Award from First Lego League Malaysia (FLL) 2015
• Winner of the Northern District Public Speaking Competition for Penang,
Malaysia.
Won 1st Runner Up for NCS Thinkathon Case Competition on the problem statement of enabling hawkers to benefit from the trend of food delivery. Competed in the competition at NCS Headquarters with over 20+ teams.
Won first place in Token Economy Association and Tribe Accelerator Best Use Case Award for our Proof of Concept Blockchain Ticketing System. Pitched our final presentation idea to a panel of judges from MAS, NETS, Blockchain Association Singapore at Singapore FinTech Festival 2019.
2-times School of Computing Director's Roll for academic excellence in Diploma in Information Technology Academic Year 2017/2018 & 2018/2019
Over the past three years, I picked up numerous programming languages, design thinking skills, and I created a few business ideas. I implemented, coded, and designed several projects with all of these new learning skills. Check them out below.
Blockchain Ticketing
Valit, a blockchain application built using Ethereum Network, Solidity, ReactJS, HTML5 and CSS3. Valit is a proof-of-concept for ticket validation via blockchain. My team's final year project enabled us to secure first place in the PolyFinTech100 API Hackathon Blockchain Category. Check it out here. Valit Website
Social Innovation Project
Let's Journey Together
A social innovation project that addresses depression and how we as a community can
overcome it.
We designed a campaign concept that addresses depression through an interactive and
friendly approach that can be implemented by organisations/governments.
Presentation Slides
Application Development C#
Built a tour booking app and integrated into a database using C# code. The tour details and booking transactions are stored and retrieved from a database (Microsoft SQL).
User Interface Design
A concept design application created for the sole purpose of bringing technology closer to food court. Designed using my Adobe Illustrator & Photoshop knowledge. The project included conceptualisation of the app icon to designing the final layout shown in Marvel Prototyping App
Business Intelligence
Designed a data warehouse (snowflake schema) that answers various business question regarding sales. Applied the ETL process and transformed it into meaningful data shown here. Tableau Sales Analysis
Design for User Interaction
In this project, my team focuses and applyed the design thinking process to provide the best user experience through user research (interviews), ideation, multiple prototypes and usability tests. This project enabled us to learn and understand first hand of the importance of user experience (UX). UX Prototype Adobe XD
Personal Website Project
A personal project to create a simple and elegant, single page portfolio website. This project took a total of two months, and the goal was to build and maintain my very own website using HTML, CSS, JS and PHP. This newly designed website is a revamp from my previous website version one which I used a template builder Adobe Portfolio to create and host my website.
Freshman Camp Project
A project to create a one stop website for freshman to get started in university. This website was coded in HTML5, CSS3 and Javascript while using an open-source platform Surge to host the webpage. I was personally involved as the Programmes Executive and Publicity Executive. There was over 1000+ active views for the website over the course of just 1 month. More information about this project can be found on my Github or view the live site NUS Computing Website
Web Scraping
Inspired by all the ruined outing had, my team and I made a Telegram Bot that one should use before going out. It gives timely updates on the current weather and uses web scraping and sentiment analysis algorithms to provide an overall review of the place one intends to head to. Website & Github Code
Geospatial Analytics
Enhancing Singapore's Night Life. This project leverages analytics and data to unravel urban patterns of nightlife,
accessibility of late-night services, and their correlations with the city’s demographics.
With a focus on affordable and cost-effective options,
this study aims to strengthen the cultural vibrancy and economic prosperity of Singapore's
night economy.
Github Details
Mining Web Data for Business Insights using ML
Developed ML models, including FairGBM, to detect and prevent fraudulent bank openings, addressing data imbalance and discrimination, utilizing NeurIPS 2022 dataset variants for robust bias mitigation.
Project Details
Whether you are in a family outing, at a birthday party or an event, there are moments you wish you had a camera and capture the unforgettable. On your event day, I will be there to capture great big giant moments worth remembering forever like the time you first held your son's one-year-old birthday party. I'll be there to capture the little tiny moments like slicing your 21st birthday cake. Your event day is made of big and small moments. For me, it's not about creating the images but capturing the moments that matter to you. Photos that remind you how you felt at that moment. As a photographer, I'll be working side by side with you ensuring that on your event day, you're covered. My goal is to give you the least hassle and allow you to live the moments on your event day. Below are some of my past experiences. Take the time to enjoy and let the pictures do the talking.
Celebration
Gwen's 1st Birthday Shower Party
Basking
Street Photography for Christian & Samantha after their basking session. Taken in Penang, Malaysia.
Celebration
Surprised birthday party for Qing Yi's 21st Birthday
Portraits
What keeps you up at night?
Street Photography
Singapore Night Festival 2018 at Bras Basah
Street Photography
Singapore Night Festival 2018 at Bras Basah
Street Photography
The passage explores the emotional connection we develop with light and sound. Passage is an immersive, minimalist, contemplative and interactive artwork by Serge Mahue.
Portraits
Keep calm and smile!
Portraits
TGIF
Portraits
A series of photography shots of different people from Singapore Polytechnic as a personal project/collection.
Celebration
A themed birthday party and I was the photographer in charge
Portraits
The possibilities are endless after graduation. Taken in 2021.
Event
ExxonMobil Campus Concert Bring it Back to Live Performance in Feb 2021
Below is a compilation of my personal reflections and thoughts of life, work, play and more!
View All PostIt was the beginning of February 2018 reaching the end of my Semester 2, with only 5 days left before our submission for our C# Application Development, my partner, Javier and I started working on our C# Windows Presentation Format Application. With just tutorials and practical given by our lecturer, both of us didn't know how to code ...
Social media is great and all but I realised that social media is starting to "own" us. Stealing our time and productivity everyday. Are you aware of how much technology has affected us all? Ask yourself, how much time did you spend on your phone the past week when all that time, could have been...
Recently, a close cousin of mine visited Singapore for the very first time for a week. As it was her first time in SG, I wanted to make the best out of it. One of the places, I brought my cousin was the Art Science Museum, the Future World Exhibition. Being in this place brought a sense of awe and...
As the year comes to an end, and another new year comes forward. Some are happy, some are glad as the year comes to an end. But, I would like to be grateful for all the things that has happened in this year. Looking back at all the memories and new friends I make throughout this year, God has been...
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